The Business Model
Our popular Sponsor Spinning event is designed to raise money for your club, with a 1 hour spinning event. First you headhunt your best sponsors to participate as cyclists on the day of the event. Then the sponsors go to their own network, and convince them to help the club with a symbolic amount, based on the effort of the sponsor to the event. They do so by signing them as sub-sponsors – making them obligated to support the sponsor with a prefixed amount of EUR per calorie the sponsor burn on the bike to the event.